Fathom - trustworthy website analytics that doesn’t misuse data




Paul Jarvis and Danny van Kooten are building Fathom, a web analytics tool that gives website owner the data to improve without giving it away to big players.

Current analytics platforms, like Google Analytics, give you free access to their services but in turn, they’re assembling data profiles on your website visitors, which they can then use for better targeting of advertisements across their network.
We need to stop giving away our data and our users privacy for free access to a tool.